External Tag generator
The DFP inbuilt tag generator does not give you flexibility to generate various types of Ad tags, and if you’ve to add custom criteria in the tag, you’ve manually refer the the API guide and add it
Unable to save Flash creative
There are multiple reason why you’d not be able to successfully upload a flash creative; file name has special character higher then version 10.1 does not match the dimension of the inventory size does not have clickTag
Analysis and optimization
Ad campaign delivery has to be monitored time to time, and needs to be optimized to meet the delivery goal. The optimization depends on the type of pricing model. CPM optimization: Purely optimize the delivery based in
Flash file with multiple clickTAGs
When you know (use Flash de-compiler or Action Script Viewer) that your .swf creative has multiple clickTAGs, use the below process to upload the .swf file. Choose creative type as Custom Type in the name that you want
AD TYPES
1) Sponsorship – Highest priority: It means no lower priority Ad can serve with it until this Ad finishes its ad-serving. Another Ad of same priority (sponsorship) can only compete and can share the voice – Runs Direct
FLASH OR .SWF CREATIVE
Flash contain compressed animations that are controllable via programming. Advantages: – Easy and fast to build – Compressed for web delivery – Can handle multiple clickable areas Flash File Complications: – Click functionality has to be built
PROBLEM ACCESSING DFP
Few things to know before you can access DFP SB have you registered for AdSense, as AdSense is mandatory to get access to DFP are you using the correct email id and password clear your cache and
KNOW THIRD-PARTY TAGS
Flashtalking Original <script language="Javascript1.1" type="text/javascript"> var ftClick = ""; var ftX = ""; var ftY = ""; var ftZ = ""; var ft120x600_OOBclickTrack = ""; var ftRandom = Math.random()*1000000; var ftBuildTag1 = "<scr"; var ftBuildTag2 = "</";
TRAFFIC DFA INTERNAL REDIRECT – Doubleclick Tag
You’ll receive multiple DFA format to chose from; viz. JavaScript iFrame Internal Redirect Standard It is highly recommended to use Internal Redirect within DFP, to minimize the discrepancies between DFP and DFA. You should upload the creative
TRAFFIC WALLPAPER AD (without click function)
Yes, trafficking a wallpaper Ad in DFP SB is possible. Wallpaper Ad is served using a AdUnit of size 1×1, and is implemented on the webpage with no special requirement, and same as other IAB size (728×90,