TRAFFIC DFA INTERNAL REDIRECT – Doubleclick Tag

You’ll receive multiple DFA format to chose from; viz.

  • JavaScript
  • iFrame
  • Internal Redirect
  • Standard

It is highly recommended to use Internal Redirect within DFP, to minimize the discrepancies between DFP and DFA. 

You should upload the creative under creative type “Doubleclick Tag“.

Please note that you should consider using only /ad/ URL in the creative field (example below)

http://ad.doubleclick.net/ad/N####.######.NEWS12/B#######.#;sz=728×90

Note: Never use the /jump/ URL without its respective /ad/ call

/ad/ is responsible of displaying the imgae and /jump/ is responsible of click-through

When using Doubleclick Tag creative type, you should not be using /jump/ URL as it will be auto populated at the back-end, when you upload the /ad/ URL.

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