Author Archive
TRAFFIC WALLPAPER AD (WITH CLICK FUNCTION)
Yes, trafficking a wallpaper Ad in DFP SB is possible. Wallpaper Ad is served using a AdUnit of size 1×1, and is implemented on the webpage with no special requirement, and same as other IAB size (728×90,
Single Request Architecture explained (SRA)
What is SRA or Single Request Architecture? (without getting too technical) SRA is the feature that allows the GPT header to send all defined ad calls to the DFP ad server at once, and get back the call for
Unfilled impressions explained
What is unfilled impression When DFP is not able to find any ad to fill your inventory, it marks that impression as a unfilled impression. Causes of unfilled impressions If you’ve defined more number of ad slots
Impression tracker and Flash creative
This is one of the frequently asked question on the DFP forum. If you’re given with a .swf file and a impression tracker, not to worry, you can implement it together. You just need to select the
What is Dynamic allocation
DFP, AdSense and Ad-exchange being owned by Google, it becomes easy for Google to have them interlinked with each other and benefit its users. AdSense is the default filler for any DFP inventory that you create, and
External Tag generator
The DFP inbuilt tag generator does not give you flexibility to generate various types of Ad tags, and if you’ve to add custom criteria in the tag, you’ve manually refer the the API guide and add it
Unable to save Flash creative
There are multiple reason why you’d not be able to successfully upload a flash creative; file name has special character higher then version 10.1 does not match the dimension of the inventory size does not have clickTag
Analysis and optimization
Ad campaign delivery has to be monitored time to time, and needs to be optimized to meet the delivery goal. The optimization depends on the type of pricing model. CPM optimization: Purely optimize the delivery based in
Flash file with multiple clickTAGs
When you know (use Flash de-compiler or Action Script Viewer) that your .swf creative has multiple clickTAGs, use the below process to upload the .swf file. Choose creative type as Custom Type in the name that you want
AD TYPES
1) Sponsorship – Highest priority: It means no lower priority Ad can serve with it until this Ad finishes its ad-serving. Another Ad of same priority (sponsorship) can only compete and can share the voice – Runs Direct
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