Help Topics Archive
Native Ads in DFP
With acceleration in use of smart devices, both publishers and advertisers are looking for more content friendly advertisements. Search for an ad type which looks natural and follows the functions as website content, gave birth to Native
HTML5 to DFP – Creative upload tool
Being a regular contributor on DFP forum, I come across many publishers or agency people who look for the ways to traffic HTML5 creatives in DFP. With an increase in demand of serving HTML5 creatives, the advertisers/creative
Survive without Flash ads -Use HTML5 in DFP
As we are aware the flash ads are no longer supported by the browsers, which has affected the campaigns and left the question mark for many advertisers and publishers on how to deal this situation. Most of
TRAFFIC WALLPAPER AD (WITH CLICK FUNCTION)
Yes, trafficking a wallpaper Ad in DFP SB is possible. Wallpaper Ad is served using a AdUnit of size 1×1, and is implemented on the webpage with no special requirement, and same as other IAB size (728×90,
Single Request Architecture explained (SRA)
What is SRA or Single Request Architecture? (without getting too technical) SRA is the feature that allows the GPT header to send all defined ad calls to the DFP ad server at once, and get back the call for
Unfilled impressions explained
What is unfilled impression When DFP is not able to find any ad to fill your inventory, it marks that impression as a unfilled impression. Causes of unfilled impressions If you’ve defined more number of ad slots
Impression tracker and Flash creative
This is one of the frequently asked question on the DFP forum. If you’re given with a .swf file and a impression tracker, not to worry, you can implement it together. You just need to select the
What is Dynamic allocation
DFP, AdSense and Ad-exchange being owned by Google, it becomes easy for Google to have them interlinked with each other and benefit its users. AdSense is the default filler for any DFP inventory that you create, and
Unable to save Flash creative
There are multiple reason why you’d not be able to successfully upload a flash creative; file name has special character higher then version 10.1 does not match the dimension of the inventory size does not have clickTag
Analysis and optimization
Ad campaign delivery has to be monitored time to time, and needs to be optimized to meet the delivery goal. The optimization depends on the type of pricing model. CPM optimization: Purely optimize the delivery based in
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