Author Archive
Native Ads in DFP
With acceleration in use of smart devices, both publishers and advertisers are looking for more content friendly advertisements. Search for an ad type which looks natural and follows the functions as website content, gave birth to Native
HTML5 to DFP – Creative upload tool
Being a regular contributor on DFP forum, I come across many publishers or agency people who look for the ways to traffic HTML5 creatives in DFP. With an increase in demand of serving HTML5 creatives, the advertisers/creative
Survive without Flash ads -Use HTML5 in DFP
As we are aware the flash ads are no longer supported by the browsers, which has affected the campaigns and left the question mark for many advertisers and publishers on how to deal this situation. Most of