TRAFFIC WALLPAPER AD (without click function)
Yes, trafficking a wallpaper Ad in DFP SB is possible.
Wallpaper Ad is served using a AdUnit of size 1×1, and is implemented on the webpage with no special requirement, and same as other IAB size (728×90, 300×250, 160×600 etc.) AdUnits.
Step 1: Ensure that you’ve the 1×1 AdUnit code (sync only) implemented on the page that you want to serve wallpaper Ad on.
Step 2: Create a line item in DFP with inventory size 1×1, and target this Ad to the Ad Unit that you created for the 1×1 wallpaper.
Step 3: Select Custom creative type, and use the code snippet given below to show your wallpaper Ad.
Step 4: Set the Ad live in DFP
Wallpaper Code Snippet: Field marked in bold red are to be replaced accordingly
<style type=”text/css”>
body {
background:#fff url(WALLPAPER URL) repeat scroll 0 0;
}
</style>